Wednesday, April 22, 2015

Horizons – An Investment, Not A Charity

I'd never heard of the Horizons program before Charlie and I got involved with the University of Rochester's Warner School of Education, which hosts an affiliate. In a nutshell, paraphrasing from their website, Horizons is a decentralized, high-quality, 6-week summer learning program on the campuses of independent schools, colleges or universities that supports low-income, at-risk, Pre-K-12 students, and provides them with the opportunity to experience success in a setting that becomes an inspirational and stable learning environment for students, families, and the greater community. Once we heard an impassioned speech by Warner Horizon's Executive Director Lynn Gatto, we climbed on board. Little did I know that it would be literally – Lynn invited us to join her founding board, and I somehow became chair!

So I was excited when Lynn invited me to join her at last week's National Horizons Conference in Norwalk, CT. There were well over 100 attendees, and the diversity was remarkable (or is it that the lack of diversity on so many other occasions is what should be remarkable?). The day I attended began with an inspiring panel of three teachers who had just been honored by Horizons. One emphasized the equity and opportunity aspects of Horizons, and the program's goal of helping low income kids over the summer to stay on track with their high income peers. Another told of watching the students' confidence grow week to week, and the confidence the program gave her to expand her teaching style and collaborate with other instructors.

Lynn Gatto sharing Warner School marketing strategies
The national program, which is celebrating its 20th year, is currently in 45 host schools across 15 states, with 446 public school partners. At roughly 4000 students, the program is a “tiny drop in the bucket” compared to millions of kids who need help, according to Lorna Smith, CEO of Horizons National. Rochester alone has three host schools: U of R, Harley, and MCC (there are additional schools hosting Summer LEAP programs in Rochester, which have a similar goal).

Horizons is joining the giving-day bandwagon, but theirs, on May 20, will have an innovative twist: the ability to pledge beginning May 1, so people won't have to remember to give on the exact day. They are also working with Facebook on some targeted ads that seemed pretty cutting-edge to everyone in the audience! Lynn spoke on a panel that shared various marketing strategies for the event, and we got some great ideas from other schools for broadening our affiliate's reach.

The final eye-opening panel I attended was for affiliate board members. Their insights on governance, sustainability (read – fundraising...), and strategic planning impressed me not just in terms of their different approaches (boards ranging in size from 10 to 22, board 'give or get' ranging from zero to $50,000), but the willingness of the participants to share best practices, to learn from each other, and to help other programs succeed. Because at the end of the day, it's all about the kids, and helping them succeed. And in a city like Rochester, with high childhood poverty, failing schools, and dismal high school graduation rates, we need all the help we can get. As the third teacher honoree remarked, “Everyone has great ideas. The ones who are successful, prove it.” And Horizons is doing just that.

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